Joe Fresh Face

I love Joe fresh style, so when I heard they were coming out with a new line of make-up, I was a little over exited.
Joe Fresh Face aims to be "chic, affordable and undeniably fresh," and just like their clothes, you can get a runway look for grocery store prices... all of the products are under $10! Joe Mimran, creative director of Joe Fresh, says, “The approach we’ve used with the fashion collection translates beautifully to cosmetics. We want to dress our customers from head to toe and that includes make-up. For us, it’s always about value, style and quality.”
I headed to Loblaws today to check out the make-up first hand, and I had mixed feelings. There were no testers for any of the products except the lipstick, so even though there were lots of things I wanted to try, I was reluctant to buy anything.
The eyeshadow singles are awesome, there are so many colours and they are only $4. I bought a dark purple colour called plum which I really like. I also love the lipstains, they are a great way to give your lips some natural colour that lasts all day, and you can top with a gloss to give juicy shine. The coolest product though is the brow pencil, it has a convenient brush on one end so you can blend and groom your eyebrows to perfection.
So next time you have to pick up some milk, check out Joe Fresh face and see what you think!